The New Entertainment Icon
In The Heart Of Los Angeles

2018

The Stadium At A Glance

Big enough to house stadium-level tours and music festivals, and small enough to host arena and amphitheater-level artists looking for a night under the stars.

  • Grand Opening in 2018.
  • Home of the Los Angeles Football Club (LAFC) of Major League Soccer.
  • Located in Expo Park adjacent to the Coliseum and built on the historic grounds of the former LA Memorial Sports Arena, which presented some of the biggest superstars of all time. The legacy will continue.
  • A sellable stadium capacity of up to 23,000 with a range of general admission and reserved seating configurations. Increased festival capacities when using surrounding park grounds.
  • Expandable 40 x 120ft. built-in stage platform for arena-like load in/out results in cost efficiencies and greater sellable capacity.
  • Best sightlines in its venue type with a 34° rake creating an up close experience for fans, even in the upper bowl.
  • Six large dressing rooms and unique, premium artist and VIP spaces.
  • State of the art technology package throughout the venue with robust wifi and DAS connectivity.
  • 4,800 parking spaces on site within Expo Park and adjacent lots sufficient to accommodate a sold out event.

Premium amenities and hospitality spaces throughout the venue, including a
chef-driven international food hall, event rooftops, and specialty bars
for pre and post event parties

Seating Configurations

Festival Layout

End Stage

Up to 23,000 capacity

Festival Layout

End Stage

Up to 23,000 capacity

Corner Stage

Up to 12,000 capacity

Center Stage

Up to 23,000 capacity

Corner Stage

Up to 12,000 capacity

Center Stage

Up to 23,000 capacity

Location

  • Stadium adjacent to the LA Coliseum, four museums, and the USC campus.
  • One block from the 110 Freeway with easy access to all major freeways.
  • The newly expanded Metro Expo line stops at the site and connects to the entire metro area (a rarity in the LA market).
  • 4,800 parking spaces on-site within the Park and adjacent lots sufficient to accommodate a sold out event.
  • Located on Figueroa Street, the main artery of the downtown economic development corridor.
  • Expo Park is a well-known destination for entertainment and culture with over 6 million annual visitors.

Programming

With a smaller footprint, a vertical seating area, and a surrounding roof structure, the venue was designed with music concerts top of mind.

We look forward to hosting a range of first-tier live entertainment from global superstars to big brand music festivals and unique one-of-a-kind events serving the diverse communities of Los Angeles, all of California, and beyond.

Also, call us to book your events and shows at the Coliseum.

Added Value Marketing Assets

Marketing power and expertise of a major league franchise that has already sold out its inaugural season and created a stellar brand.

  • Music events can be promoted by the venue on digital signs including three large freeway-visible building signs and multiple street level signs throughout the area (LA Coliseum, museums, USC campus, and surrounds).
  • Ability to target market more than six million annual visitors to Expo Park including a portfolio of outdoor digital signs.
  • Aggregate social media following of over 625K, with 313% growth in 2017 (the largest in pro sports).
  • Extensive team database (over 170,000 and growing) of live entertainment consumers.
  • Adjacent to the Coliseum, current home of the Rams and USC, and the USC campus with over 44,000 students and 18,000 employees.

Technical and Production

  • Loading dock accommodates three trucks simultaneously.
    • Truck ramp allows semi-trailer load in and load out at the stage.
    • Two additional loading docks with load levelers dedicated exclusively to concerts.
  • Expandable 40 x 120ft. built-in stage platform results in cost efficiencies and greater sell-able capacity.
  • Stage platform designed to accommodate major tour production. Production guidelines are available upon request.
  • Electrical show power adequate to support all major shows (camlock 3 phase service, stage left, and stage right).
  • State of the art wifi and DAS connectivity throughout the venue.
  • North and south facing video boards and field-level ribbon boards.
  • Press Facilities including a press box, three radio rooms, two TV booths, and an interview room.
  • Six large dressing rooms and unique, premium artist and VIP spaces.
  • Truck compound adjacent to the stadium.
  • Catering provided by Legends Hospitality and gourmet catering available from world class chefs at our food hall.
  • Merchandising provided by Fanatics.

Book Your Dates Now

OTTO BENEDICT

General Manager

Otto.Benedict@LAFC.com

310-617-2516