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Week Of Memorable Fan Experiences In Los Angeles To Precede The 2021 MLS All-Star Game Presented By Target

Major League Soccer’s 2021 MLS All-Star Week will bring music, interactive fan experiences, and community-focused events as fans celebrate the best of MLS before battling LIGA MX in the 2021 MLS All-Star Game presented by Target at LAFC’s stadium on Wednesday, Aug. 25 at 9 p.m. ET / 6 p.m. PT. 

The week of soccer celebrations will be highlighted by the MLS All-Star Skills Challenge presented by AT&T 5G, the MLS All-Star Concert presented by Heineken®, gameday fan activations, entertainment offerings, and more.

The culmination of the week’s events, the MLS All-Star Game presented by Target, will be televised domestically on FS1 and Univision in the U.S., on TSN and TVA Sports in Canada, on ESPN throughout Mexico and Latin America, and in more than 190 countries around the world. Tickets for the 2021 MLS All-Star Game presented by Target are available for purchase at Ticketmaster.com.

For more information on the 2021 MLS All-Star Game and fan festivities, visit mlssoccer.com/all-star/2021/.

2021 MLS-All Star Week Fan Events

Sunday, August 22 – Wednesday, August 25

MLS WORKS Day of Service Presented by Wells Fargo

To kick off MLS All-Star week festivities, MLS WORKS, the League’s social responsibility platform, Wells Fargo, #HashtagLunchbag and hundreds of fans will give back to the city of Los Angeles on Sunday, Aug. 22 from 9 a.m. to 4:30 p.m. at Christmas Tree Lane at Exposition Park. Volunteers will pack 1,500 fresh lunches for individuals experiencing food insecurity in the Los Angeles area. Volunteers will also help assemble and pack 2,500 backpacks with school supplies which will be distributed to youth in schools throughout the Los Angeles Unified School District. Fans interested in participating in this community service event may register for a volunteer shift HERE. The media portion of the event will take place from 11:30 a.m. to 12:30 p.m. PT. Media are encouraged to R.S.V.P. by contacting mls@berkcommunications.com.

eMLS All-Star Challenge Presented by McDonald’s

McDonald’s is teaming up with eMLS professional players and influencers from the gaming community, celebrities, Liga MX players – including Luis Hernández and* Pavel Pardo *–and amateur gamers for a dynamic, fun, and entertaining 2v2 competition for the third annual eMLS All-Star Challenge presented by McDonald’s. The event will take place on Sunday, Aug. 22 from 3 p.m. to 6 p.m. Fans at home are invited to tune-in on the MLS Twitch and Twitter channels.

MLS WORKS All-Star Community Day

The MLS WORKS All-Star Community Day will take place on Monday, Aug. 23 from 3 p.m. to 7 p.m. at Charles R. Drew Middle School (8511 Compton Ave., Los Angeles, CA 90001). To celebrate MLS All-Star week with the Los Angeles community, representatives from MLS, LAFC, the U.S. Soccer Foundation, the Los Angeles Unified School District and Thinkwatts Foundation, will participate in a dedication ceremony at 3:15 p.m. to officially unveil a new soccer mini-pitch. Festivities will also showcase windscreen artwork designed by local Watt’s youth in collaboration with Design FC, an organization that encourages creative thinking and self-expression through design. This event is open to media only. Media may R.S.V.P. by contacting mls@berkcommunications.com.

MLS All-Star Skills Challenge Presented by AT&T 5G 

The MLS vs. LIGA MX rivalry will reach a new level as the two leagues face off in the 2021 MLS All-Star Skills Challenge presented by AT&T 5G on Aug. 24 (9 p.m. ET/6 p.m. PT). Providing fans with a uniquely competitive take on the intracontinental rivalry, the two-hour event will feature a team of eight MLS players battling eight of LIGA MX’s best in five different challenges on the Banc of California Stadium field. MLS stars – including crosstown rivals Carlos Vela (LAFC) and Javier “Chicharito” Hernández (Galaxy) – have already committed to join forces as two of the eight MLS players for the event. The rest of the MLS team as well as the LIGA MX squad will be named at a later date. Tickets for the showcase event are available now, starting at $25.

MLS All-Star Concert Presented by Heineken®

Grammy-winning Haitian-Canadian producer and DJ Kaytranada, and Grammy-winning rapper, producer and songwriter Big Boi, will co-headline the MLS All-Star Concert presented by Heineken on Tuesday, August 24 in Los Angeles at The Torch, located at the Los Angeles Memorial Coliseum. Tickets are on sale now at Ticketmaster and TheTorch.LA. The Heineken Tailgate, located at Christmas Tree Lane at Exposition Park, kicks off the evening festivities at 5 p.m. PT for those ages 21 and older and will feature live DJs – including Funk Freaks – a beer garden, and giveaways. Concert doors open at 8 p.m. PT for fans 21 and older. Concert tickets are $15 and will benefit World Central Kitchen, a non-profit organization that uses the power of food to nourish communities and strengthen economies in times of crisis and beyond.

Beats, Cleats and Eats 

Coca-Cola – in partnership with MLS – will debut a new event designed to excite and refresh both avid soccer fans and the surrounding community. Beats, Cleats and Eats, a free, public, outdoor event, will take place on August 24 and 25 in Expo Park, in the Plaza between the California Science Center and the African American Museum. This will be a fun and fresh space where fans can experience aspects of cultural fusion which are unique to the game of soccer and the passions of supporters. The event will feature special guest appearances by MLS players, musical acts, culinary offerings, and the opportunity to sample Coca-Cola refreshments. More details will be announced in the coming days. For the most up-to-date information on Coca-Cola’s Beats, Cleats and Eats, visit beatscleatseats.com.

Barbershop Forum

As part of the League’s commitment to drive positive social change and foster more just, inclusive and equitable communities, MLS WORKS, in collaboration with 100 Black Men of America (the 100) and Black Players for Change (BPC) welcome you to a candid conversation on building wealth equity within the Black community. The Barbershop Forum will feature Thomas W. Dortch Dr., Chairman 100 Black Men of America, Inc., Quincy Amarikwa, MLS Great and Founder Black Players for Change, Ashley Bell, Co-founder, National Black Bank Foundation and Sola Winley, MLS EVP & Chief Diversity, Equity & Inclusion Officer. “Barbershop Forum – Wealth Equity: Building Bridges to Prosperity” will take place on Tuesday, Aug. 24 from 3:00 p.m. to 5:00 p.m. PT at the 1923 Club at the Los Angeles Memorial Coliseum Rooftop. While space is limited, fans are encouraged to tune-in online to watch the streamed conversation on MLSSoccer.comYouTube.com/MLS and Twitter.com/MLS.

MLS All-Star Soccer Celebration
Soccer Celebration, is a free pregame festival for fans of all ages. From interactive fan zones to music, games, autographs, free giveaways and more, Soccer Celebration is the ultimate fan experience taking place off the pitch on gameday before kickoff. Located outside Banc of California Stadium on Christmas Tree Lane on Wednesday, Aug. 25, Soccer Celebration takes place from 1:30 p.m. to 5:30 p.m. This event is free and open to the public.

2021 MLS All-Star Game Presented by Target

The LIGA MX All-Stars will face the best in MLS in the 2021 MLS All-Star Game presented by Target. For the first time ever, two rival leagues will go head-to-head in an unprecedented matchup that will be the showpiece event of the summer, as the entire soccer community unites to celebrate the sport and soccer culture in North America. Tickets for the game are available for purchase at Ticketmaster.com.

Calendar of Events:
A condensed version of the above events surrounding the MLS All-Star Game presented by Target is detailed below. For more information, visit mlssoccer.com/all-star/2021/. All times listed below are Pacific Time.

Calendar of Events

DateActivationLocationTimeTicketing Information
Sunday, Aug. 22MLS WORKS Day of Service presented by Wells FargoChristmas Tree Lane at Exposition Park9 a.m. to 4:30 p.mFree – Fans may register online for a volunteer shift
Sunday, Aug. 22eMLS All-Star Challenge presented by McDonald’sVirtual3 p.m. to 7 p.m.Fans at home are invited to tune-in on the MLS Twitch and Twitter channels.
Monday, Aug. 23MLS WORKS All-Star Community DayCharles R. Drew Middle School | 8511 Compton Ave., Los Angeles, CA 900013 p.m. to 4 p.m.This event is open only to media. Media may R.S.V.P. by contacting mls@berkcommunications.com.
Tuesday, Aug. 24Coca-Cola Beats, Cleats and EatsExpo Park, in the Plaza between the California Science Center and the African American Museum2 p.m. to 9 p.m.This event is free and open to the public. Fans are encouraged to R.S.V.P. at beatscleatseats.com.
Tuesday, Aug. 24Barbershop ForumVirtual3:30-5 p.m.Fans are encouraged to tune-in online to watch the streamed conversation on MLSSoccer.com, YouTube.com/MLS and Twitter.com/MLS.
Tuesday, Aug. 24MLS All-Star Skills Challenge presented by AT&T 5GBanc of California StadiumFestivities begin at 6 p.m.Tickets start at $25 and can be purchased at Ticketmaster.com.
Tuesday, Aug. 24Heineken® Tailgate Party | MLS All-Star Concert presented by Heineken®The Torch, located at the Los Angeles Christmas Tree Lane at Exposition Park outside of Banc of California Stadium5:00 p.m. Heineken® Tailgate Party Opens | 8 p.m. MLS All-Star Concert presented by Heineken® Gates OpenThe Heineken® Tailgate Party is free and open to the public ages 21 and older. | Concert tickets, for fans ages 21 and older, are $15 and can be purchased at Ticketmaster and TheTorch.LA.
Wednesday, Aug. 25MLS All-Star Soccer CelebrationChristmas Tree Lane at Exposition Park outside of Banc of California Stadium1:30 p.m. to 5:30 p.m.This event is free and open to the public.
Wednesday, Aug. 25Coca-Cola Beats, Cleats and EatsExpo Park, in the Plaza between the California Science Center and the African American Museum12 p.m. to 10 p.m.This event is free and open to the public. Fans are encouraged to R.S.V.P. at beatscleatseats.com.
Wednesday, Aug. 25MLS All-Star Game presented by TargetBanc of California Stadium6 p.m.Tickets are available for purchase at Ticketmaster.com.

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